VM DIRECTIVES

Retail Stores need VM directives. To align all field VMs and to ensure the store fleet has a consistent image and VM layout across all regions we issue monthly instore instructions covering windows set up, mannequin styling, prop usage, navigation and fixture plans. Combined with a clear zone plan and PC9 item list these monthly documents are the backbone of a store refresh. They ensure the environment always looks its best to consumers and brand VM standards and housekeeping rules are monthly trained and enforced.

Every Instore directive always opens with a zone plan to give the Store manager and field VM a good overview of monthly stories and their hierarchy within the bigger set up.

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