Every Instore directive always opens with a zone plan to give the Store manager and field VM a good overview of monthly stories and their hierarchy within the bigger set up.
VM DIRECTIVES
Retail Stores need VM directives. To align all field VMs and to ensure the store fleet has a consistent image and VM layout across all regions we issue monthly instore instructions covering windows set up, mannequin styling, prop usage, navigation and fixture plans. Combined with a clear zone plan and PC9 item list these monthly documents are the backbone of a store refresh. They ensure the environment always looks its best to consumers and brand VM standards and housekeeping rules are monthly trained and enforced.
