LEVI'S SALES LAUNCH BARCELONA
A project that was truly a labor of love with our goal to create a large-scale corporate meeting with limited environmental impact of hardware or raw materials. Using all re-usable items I designed a massive zone plan based on the idea of giant circular "visitor pods" made entirely out of the standard Euro-pallete. The pods created a modern and contemporary look and feel as you hardly noticed the installation was done entirely from standard materials that went back to work at the end of the meetings. We also developed a fun and open to all second hand “mercado central” market idea to clear up old denim inventory stock from warehouses all over Europe. The profit was donated to a local charity to help refugees. The event hosted more than 800 visitors over 7 days and ended with a spectacular fashion show featuring projections and 3D renders to showcase the new sustainable denim collection.
