PROUD PAST PROJECTS

Over the years I was lucky enough to work for some of the most iconic brands in the industry. I learned the basics of minimal design and visual merchandising in big-scale Esprit flagship stores across Europe. I supported bold marketing campaigns and great product launches and build brand heat with many premium Nike store and event installations and at Levi's, I fell in love with the beauty of indigo. I learned all about the cultural relevance of the original blue jean and what it means to be respectful to valuable brand heritage. And I understand what it takes to keep a heritage brand relevant for today's youth culture. See some of my selected projects on this page for a trip back on memory lane. You will see my signature style of bold simplicity paired with product storytelling and visual merchandising.

NIKEWOMEN
2012
NIKE EVENT & RETAIL DESIGN
2010
LEVI'S EARLY DAYS
2015
ESPRIT
1998
CLIENTS WORKS
2019
PHOTOSHOOTS & ART DIRECTION
2010
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