NIKE EVENT & RETAIL DESIGN
When working on Nike Events, PR set-ups of Sales meetings we were always challenged to make it as disruptive as possible. The power of visual presentation and scale are shown in some of the works that have also influenced all coming works for other brands. Always clean and working with repetition of products, graphical alignment, and always the product as the main attraction remain some of the foundations of my work when it comes to retail or event installations. Go bold or go home.