LEVI'S EARLY DAYS
Some of the labors of love of my early Levi's years. This was a big brand clean-up job. Bringing guidelines, graphic simplicity, storytelling and visual hierarchy to the existing stores, VM teams and event set-ups. Taking the brand forward by enforcing clear VM principles and easy to follow housekeeping guidelines to showcase the beautiful products and re-invent the strong brand heritage to the consumer.
