NIKEWOMEN
For more than 4 years I was working exclusively on the Nikewomen category, developing this business in Europe from scratch with the many cross-functional shareholders. We developed the first visual centers and I also art directed all the early women photoshoots. We introduced "dance" into the mix of athletic activities (next to Yoga, Running & Cardio Training) and build many successful campaigns and events. We opened some category-specific women-only stores and fueled the brand heat with annual PR events and product launches. Working very close with Weiden & Kennedy on the activation of the seasonal marketing campaigns and being responsible for the instore visual merchandising in owned stores and shop in shops across the EMEA region.
