WOMEN STORE CONCEPT
To grow the women's business we developed and opened a series of bespoke women-only spaces, small in scale and more of a boutique vs a regular brand store experience. A great opportunity to trial new VM methods, explore the architecture and trial some new design ideas to connect with the female consumer. Great attention to detail for the storytelling, the fitting lounge, and the styling made this a great and fun project to work on. Cross-functional project with the store design department and product merchandising teams.
