TIE DYE CAMPAIGN
A beautiful capsule collection to push customization and craftsmanship in selected stores .We launched this limited collection of tye-dye fabric made in close collaboration with Blueprint Amsterdam to be used on denim customization in-store by our skilled instore Tailors. Exclusive video Tutorials were released for members only on the Levis APP 247 program. The videos were produced and edited by Marj x Jordy Amsterdam.