LEE WRANGLER VM Transformation
Together with the talented KONTOOR inhouse brand teams we re-imagined the LEE WRANGLER store experience from the ground up. Moving away from the traditional denim blue box concept and introducing FIT ZONES designed to improve shopping behavior and rethinking how consumers interact with the space. The goal: to make the shopping experience more engaging, intuitive, and fun for every denim fan. As part of the transformation, we introduced brand-new mannequins, reshuffled the existing floor fixtures, refreshed the styling and window set up, and reworked the navigation and in-store imagery. Fanatical about denim and totally inspired by the storytelling and long history of both brands we developing and implementing a new styling strategy, creative direction, and visual storytelling — shaping a customer journey that connects product, brand, and experience. We completely change the feel of a store…only with VM, Styling and the power of Visual Display.
2025
Client: Kontoor Brands Europe
Role: Visual Merchandising Strategy, Creative Concept, Spatial Design, Graphic Design, Experience Design, Prototyping, Content Design, Styling , Lighting, Window Design
