SWEATS FOR LEVI'S
With this new product strategy emerging we introduced SWEATS in bright colors and a genderless size system to consumers in all our stores. Celebrating the bright bold colors floor vinyl and bold usage of global imagery combined with clear VM stories made this an eye-popping installation. Styling of mannequins focused on mixing sweats with denim and accessories to give it a "street ready" vibe that made it very fresh and different from the competition.
