STUDENTO

Studento was a case study I designed during my UX_UI bootcamp at Ironhack Lisbon. The class was asked to completely re-brand and reinvent an imaginary online learning company with a brief to develop training segments on Yoga, Language skills, Cooking classes and music lessons. I was starting the project with an extensive consumer insights research around online training companies and interviewed real working teachers about their training expertise (online and real classes) to create a wish list of what’s missing in today’s modern online training modules. Sorting the information using an Affinity diagram I also created an empathy map and several user personas before starting the works on the low, mid and high fidelity protype.

DEMO 1: This video shows the strong visual identity of the concept and how the visual system works for the APP design.

DEMO 2: A simple and clean webshop at the end of the experience... you can browse various categories in a simply organized carousel system

I designed the full visual design system for Studento based on clear color coding to emphasize the various training modules on the app

To sort the massive research data and incoming information from the interviews I used an affinity diagram to bucket the categories of what was missing in today's modern online training modules.

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