FIND YOUR PERFECT JEANS

With my many years of in-store visual merchandising experience at Levi Strauss, one critical consumer challenge remains unlocked: how do you find your perfect new jeans in a busy store or web environment. Most consumers don't feel like trying endless random pairs of denim in a small dusty fitting room. Marketing research labels denim-shopping as one of the least favorite brand experiences in the industry. I took the time to investigate this case from a fresh new (noncorporate) angle. I interviewed more than 50 loyal consumers, cross-checked the findings with some core players inside the brand and also did various research exercises to learn from other industries such as music sorting (Spotify) or Podcasts selections (Apple Podcast). My FIT FINDER app sorts and suggests your preferred jeans from the available current collection. Using a fun quiz-style algorithm to find your perfect denim fit in only 7 steps, the app also features a history section and a “shop now” feature for easy purchase at the end of the process to convert the outcome into real store sales.

The goal of the FIT FINDER was to entertain and inspire with a fun 7 question QUIZ to determine your perfect denim LOTnumber. The clean and bold graphic style is an adaptation of the official Levi's app visual system and works great on all pages

The LOW-FI prototype of the Fit Finder tuned out rather complex and various trials and user tests demanded loads of changes to the initial design concept.

The USER FLOW made clear the APP will best be divided into 3 logical segments with an instore purchase feature at the end of the quiz.

A rapid online survey involving my teammates at Ironhack helped to gain access to quick facts, data and opinions that are not associated with Levi's brand. This was important to gain a sort of "helicopter view" on my project.

I love the process of copy testing and ideating design ideas to cross-check my vision vs consumer feedback. It keeps the design process sharp and user-centric and keep me and the project on track with the scoop.

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